Did you know that the São Paulo Fashion Week – SPFW this year embraced the cause of UCE – spontaneous chronic urticaria?
As we have already said here, now the actress Deborah Secco is the ambassador for the cause, just like Eriberto Leão was in 2018.
For those of you who haven't seen it, check it out in this link about last year's campaign.
We think it's incredible to be able to talk about a skin disease, which affects appearance so much, at a fashion event, which values beauty so much.
It is a very important discussion, in a very opportune space. The coolest thing of all is that with the support of SPFW – the biggest fashion week in the country – all the shows started with the official UCE campaign video. Thus, several people had contact with the topic, learned that the disease exists and received information about the CSU – a disease that is still unknown to 91% of the population.
My type of urticaria is exactly this, the spontaneous chronic, and I feel strongly represented and almost like living a dream, seeing so many impulses to disseminate content about this disease more and more. The others types of hives They also deserve attention, and here at 3000dias we will always try to talk about everyone. But when it comes to spontaneous type urticaria, the path is made of even more stones! If you have UCE, you know it! The difficulty in knowing that there is a type of hives that is not caused by anything. The difficulty of finding this precise diagnosis, while research shows that the average time to discover the disease is 5 years.
3000dias is called that because it took us 10 years to reach an accurate diagnosis, more than 3000 days of waiting. And now we want to be in the military so that no one needs that time!
Check out Deborah Secco's exclusive video for 3000dias below:
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