You saw what happened in 2018!
The actor Eriberto Leão emprestou sua voz para ser o embaixador da causa da UCE – Urticária Crônica Espontânea. Isso foi muito importante, porque uma pessoa famosa pode representar a doença alcançando pessoas numa proporção muito grande.
I remember that many here in the 3000dias community questioned whether this was a good strategy, because Eriberto Leão doesn't have hives. So it is! It would be incredible to have representation of someone with the disease and still known nationally. But think with me, calling someone from the media to wear the cause's shirt helps us a lot!
This year the ambassador will be actress Deborah Secco.They recently left news showing the photo shoots she did for the campaign, and also recorded a video that will be televised during business hours.
The scope of all this will be great!
Our follower, Matheus Teixeira, was invited to participate in the campaign as well, as a patient, he was with Deborah Secco and other patients for the campaign.
Check out some photos and Matheus's testimonial video below about his participation in this campaign that is already on air.
1 comment
I think the publicity is very good because I've been to doctors from other specialties who had to report that I had uce and then explain what uce was.