A new year has begun and we are heading into the 4th consecutive year of reporting hives on the internet. This is amazing!
At the beginning we had a pretty YouTuber streak, our content was 100% video and all our communication was there, as time went by we expanded and divided our work (and impact) on other channels.
2019 was a very special year for us! We started interacting with our followers through our products, entrando na casa deles com mensagens focadas para quem convive com doenças de pele. Isso foi como viver um sonho 🙂
We never imagined being able to transform our cause into inspiring products that conveyed our message in some way. Furthermore, the initiative with the little shop helped us maintain our efforts here, making our cause viable.
Also in 2019 we can start a collaboration with CDD, with very special videos focused on the framework “Fui diagnosticado com UCE e agora?” – essa série de vídeos ajudou muitas pessoas a lidar com o diagnóstico da doença e pensar em como lidar com a vida delas a partir disso.
In April we had a super special campaign to raise awareness of the disease, direct from SPFW, together with our ambassador of the year 2019, Deborah Secco. This all resulted in a lot of content in the media, events and important interviews.
Do you remember the event we participated in to talk about patient life at Derma Academy? It was very special. We can speak from the point of view of those suffering from the disease, the patient's perceptions and main challenges.
It was also in 2019 that we started our work on Padrim, in order to gain support in our work through the collaboration of those who believe in our work. Even this channel is still standing, you can participate in this today 🙂
Last year, once again we made the Psychology Week, a week dedicated to content focused on those living with skin diseases, and we had the participation of new partner psychologists, bringing a curated content extremely focused on the challenges of those with hives.
In October we launched another video commemorating International Urticaria Day e não poderia ser diferente – um impacto ultra positivo! Mais de 39 mil visualizações em todo mundo. Ainda em comemoração ao dia da urticária, teve special content on Radio Jovem Pam, with the presence of Dr Luis Ensina, clarifying doubts about the disease.
A heart-warming memory was that we were able to organize a 3000dias in-person event, a very simple but welcoming meeting, to get to know each other, talk about the challenges, and living with the disease. It was very interesting! It gave us that boost to create something even better for this year!
2020 still has new things in store that we haven’t tried yet! We have ideas to apply and are very interested in doing better. It's great to be with you on this path, in consolidating more content and information about health.
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